I love this picture of my husband Craig and I because it's how we laugh together every day since the day we met!
So here is the thing, I can guarantee this handsome man will come up in our conversation, I brag on him as much as I possibly can. He lives overseas in Qatar for work and I even have it written into my contract that I take at least 15 minutes to step away to say good night to him if we are in the middle of shooting.
We hope he will return home soon, but this year, because of COVID, he is stuck there for a full year! So we are missing him extra hard right now!
If you are curious about how we make a long-distance marriage work, check out some of my blog posts.
Your Personal Brand defines who you are and makes you stand out because someone is ultimately going to relate to something in your story.
These do not have to be earth-shattering or super personal parts of your life or yourself, but they should give everyone a peek into who you are.
Personal Branding elevates your brand because people get to see behind-the-scenes! Both in your business and your personal life.
You are unique and special. You are sharing your gifts with the world, don’t be shy about why you do what you do and who you do it for!
WHO IS MY WHO?
Craig and the kids! I have three, Katelyn 24, Jonathan 22 and Christopher 20. And of course Lily our pup! And this picture is what happens every day because Craig is overseas for work.
Having a visual representation of any of this can be a powerful marketing (and networking!) tool you didn’t even realize you were missing until you start to use it properly.
WHAT MAKE ME, AMANDA?
I am cheeseburger obsessed! I try to limit my intake as much as possible. I LOVE Dave Matthews and my husband understands haha and I love reading all kinds of books, but find myself mostly reading about business.
Yes, professional Personal Brand Photography is an investment of not only your time.
One reason it feels like a large investment is because the return you get is equivalent if not greater than what you put in!
Once you get used to budgeting your time and expenses to maintain this next-level aesthetic, you will never go back to iPhone selfies again!
DO I BUDGET MY TIME?
Ummmmm, I am a BIT of a procrastinator! Seriously though, I hate having my photo taken as much as you do and just recently had a session done!
Because no one else on the planet is YOU! No one loves exactly what you love and no one has had the same experiences. Someone might be able to duplicate your service or brand colors, but not one person has been on the same journey. And your story can inspire, empower or support others who relate to what makes you unique.
This is even more true if you are a personal brand, meaning if you are the face of your company than you need to share who you are with your audience in order to set yourself apart from the competition.
HOW BIG OF A FAN AM I?
Well, I have seen Dave Matthews from NC to Boston, to Vegas and places in between! Hands down best experience was Florence Italy though!
Dave Matthews Concert Florence Italy
Terrible picture, but Dave is the best!
Think about how you work with a client...
What is their experience like? From the moment they find you online...
When they book you, is it a high-touch process or a cold, impersonal transaction?
Most service and creative based small business owners pride themselves on offering an intimate, high-touch experience for their clients. From Event Planners and Personal Chefs to Florist and Hair and Make-up artists, all your clients thrive off that personal connection.
Communicating parts of who you are and why you do what you do helps those dream clients to identify with you on a deeper level even before they meet you.
WHAT DOES PERSONAL CONNECTION MEAN TO ME?
To me, saying, "it's not personal, it's just business" doesn't resonate. To me, my business IS personal it is the reason I get up and how I put food on the table. It means everything to me and I want to learn what means everything to you and why.
I'm an empty-nester now!
Katelyn, 24, Jonathan (L) 22, and Christopher (R) 20
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