This has been a long time coming! Remember in April when I went to Aspen, Colorado for a shoot? Well, the day after I landed I had a two day video shoot scheduled for my own brand video. April to now felt like it was about a year long. But it was well worth the wait! This strategic brand video was a huge part of my own rebranding process, wrapping up a narrative around the value that I provide to my clients beyond just taking their photographs. The majority of the value I provide comes before and after our actual shoot. It was high time we expressed this in video format.
Cassian Films walked me through a process similar to my own client preparation process. I had to think about the message I want my clients to experience, the core values of my brand, my personal quirks and connection points. We storyboarded a narrative together, and then walked through how we would show this visually. My brand story emerged!
My story of picking up the camera is an extremely unique one. Writing a blog post doesn’t do it justice–you have to hear it from me! There’s something about hearing someone’s inflection and seeing their expression that makes a message really hit home. Plus, different clients consume content in different ways. Making sure I have easily consumable content for my ideal clients who love reading, skimming photographs and graphics, and listening to video is crucial. Once they find me, I want them to be able to learn all about me and know they need to book!