Whether you feel this way or not, your business, services, or products solve a problem. If they didn’t, you couldn’t be selling! What I love most about serving the creative community is that all you business owners care deeply about your work and clients. When you weave your passion into your brand and truly serve people, sales are effortless and impact is tenfold!
I’ve talked and talked about how making personal connections moves your brand forward. But, personal branding has more benefits than that. Let’s take a minute to reflect on the internal elements of your brand. Your mission, vision, and purpose are driven by personal convictions, refined and aligned to your brand. People can tell when there’s genuine inspiration behind your work. Not only that, but your ability to provide an amazing service and make an impact for your clients is that much greater.
Burnout is frequent in the entrepreneurship community. But those who are passionate about their work get back up. It’s nearly impossible to fathom any other career or a life without their business. The motivation to get back up eventually resurfaces. There’s something inside of you that drives you to keep moving.
At this stage in your business, you’re not offering a budget service anymore. You know the special touch it takes to make your customer’s experience smooth, life better, and leave them feeling valued. And that takes time and money! But, when you’re genuinely committed to serving people and can’t help but go the extra mile, you create a network of people that can’t wait to refer you. Not only that, but you have an easier time selling through conversation and connection, rather than sales strategies and tactics that clients see through. You become know for things beyond your services, like your warmth, your quirks, your preparedness… that eventually define your brand.
If you read this thinking this doesn’t apply, take a minute to ask yourself these questions and see if there’s any connecting threads…
I hope this got you thinking a little this morning! Lean into your personal passion and bring it into your work. You have so much to gain by being your whole and genuine self in your business! This is what personal branding is all about.