Importance of Styling for Your Brand | Amanda Richardson Photography
lindsay, professional stylist, providing hair and makeup styling for your brand

Importance of Styling for Your Brand

October 28, 2021

I believe styling for your brand is important in so many ways. Just as our brand is an extension of who we are as business owners, so is our style! We only get one opportunity to make a first impression, and our appearance definitely plays a strong role. When your appearance in your brand marketing is consistent, brand-appropriate, and flattering, it subconsciously continues to build trust with your audience.

Introducing professional styling for your brand sessions

Because styling is SO important to your brand image, I am so excited to offer personal styling for your brand sessions with Lindsay Strausbaugh, a personal stylist with over 20 years in the beauty industry. What to wear to a brand session is the question I get asked the most. Now, Lindsay can answer your questions and guide you to the best look for your professional brand image.

What is personal styling?

Just like we curate the images on our website, the design of our storefronts, the flow of our proposals, or the perfect Instagram feed, we can curate a professional look in line with our brand. This is not as simple as wearing your brand colors. In fact, if you’re already using your brand colors in abundance in places where you’ll use your brand imagery, over-representing them might be too much! When we plan your brand session together, these are the kinds of things Lindsay and I are thinking about. We envision your images being used throughout your marketing materials and make strategic decisions to make sure your brand images is consistent, professional, and in line with who you are.

Curating your look

We’ll start by getting to know you and your business. Learning about what makes you confident, insecure, what things you like and dislike about your current style helps us make the best choices for your image. The professional styling process can include wardrobe, accessories, skin care advice, hair and makeup styling, and more! Our goal is to make you totally camera ready, which includes more than just clothes.

Once we know more about you, Lindsay will walk you through picking clothing for your body type. We are often attracted to things we like, but they may not actually be flattering on us. I know we’ve all experienced that moment in a dressing room where things didn’t look *quite* as planned. Lindsay is here to help you avoid that!

She will take into account the different looks we are creating–personal, professional, and behind the scenes. Lindsay can help you pick pieces that are versatile, like the perfect jacket to accent multiple outfits. She’s also taking into account how comfortable and confident you need to feel on camera. So, nothing she picks is going to be so far out of your comfort zone. We’ll strike a balance together that has you looking and feeling your best!

Reasons to take advantage of personal styling for your brand

  1. You’ve heard me say before that confidence in front of the camera is one of the best accessories to bring to a brand session. It seriously shows through in your images! Portraying confidence instills that trust with your audience that you know what you’re doing. Having a professional stylist create the perfect look for you will allow you to feel confident that you look your best, you have a great photographer, and you’re ready for your session!
  2. This is a form of outsourcing. Not having to put the extra effort into preparing your wardrobe, accessory, and makeup selections will free up your mind to start thinking intentionally about how you want to use your images and why you’re investing in brand photography. Going into a brand session with a plan and intentions will take your work farther.
  3. Working with other talented, passionate professionals who support your business is invigorating. Feeling like you have a team to lift you up and help you prepare is priceless! Lindsay and I are here to bring your brand vision to life.

Ready to invest in your brand image? Brand sessions are open for 2022! Inquire now for a free consultation.

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