What kind of branding session is right for your business
Two business partners sit at kitchen counter on tablet look at a paper calendar. They are smiling, and dressed in business casual, grey and black dress clothes. Both men are wearing glasses. Image is part of a business branding session.

What kind of branding session is right for your business

March 2, 2021

Are you thinking about booking a branding session, and aren’t sure whether you need a dedicated session or could benefit from mini sessions? Deciding what kind of branding session is right for your business is about more than just what is included. Here are some things to think about to help you decide. If you’re still not sure, I’m always here to help! Consults are free, and require no commitments. Book a call.

 

Consider how you’re marketing your services

 

Regardless of what you choose, I’ll send a questionnaire before your session to find out where and how you’ll use your imagery so we can make the most of our time together. If you’re working on a full rebrand, new website design, and social media campaign launch, you’re going to need quite a variety of imagery to get you started! Varying your outfits, settings, and staging items is important to create a library of images that works for your business over a longer period of time without becoming stale and overused to your audience. These outfit and scene changes take time and planning. If this is your goal, you may want to consider The CEO Collection, for a dedicated day of creation for your brand. 

 

Just how personal is your business?

 

Whether you think so or not, your business is inherently personal. Each brand has a story, and marketing research shows us that great brand stories make connections and sell. However, some businesses are far more personal than others. If you’re in an industry that takes on one-to-one clients like wedding planning, personal or business coaching, or interior design, you’ll want to make sure you allow plenty of time for your more personal content. The CEO Collection allows us to spend more time capturing you in ALL your different elements.

 

How Mini Sessions make a difference!

 

Mini sessions serve clients in two ways. One, you are a small business just starting out and need an affordable way to get some professional images. You may need to use these images for your website as well as your social media. You have probably only been in business for about a year or so, but you know who your audience is and who you are selling to. 

The second type of client these sessions serve is established businesses who have already had their re-branding done and are trying to carry over that higher-end look and feel they brought to their website by maintaining it throughout their marketing campaigns with quality, consistent imagery.

 

Your budget and flexibility

 

Ultimately, you have to consider feasibility. If you are a newer business and don’t have a large marketing budget, the mini session payment plan allows you to make low monthly payments and take full advantage of two or four mini branding sessions over the course of a year. What kind of branding session is right for your business might not match your budget. That’s okay! Taking a baby step into personal branding is the first step to booking more ideal clients. 

 

Questions?

If you’re still not sure, I’m always here to help! Consults are free, and require no commitments. Book a call, today.

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