I know it feels like we just barely got through the longest summer ever, but the holidays are here! As business owners, we are always thinking weeks and months ahead when it comes to planning our promotions, content, and client schedules. If your mind is not already recovering from a Turkey coma and working on Black Friday deals, then you’re behind the game.
I am sure you have noticed that throughout November and December, your inbox is flooded with news of launches, sales, discounts, new products, holiday gift ideas, opportunities, and on and on and on. It’s a bit overwhelming! You don’t need to add to all this noise by offering yet another discount or sale that devalues your brand and work. Try these tricks to serve your clients this holiday season and cut through all the holiday communication.
There’s a trend in this marketing, branding, and client communication advice and it all leads back to utilizing your business’s strongest asset–YOU! This builds connections with your followers and converts them to forever clients. You know, the ones that are always sharing your name with friends, coming back every year, forwarding your posts and emails. The holidays are a very sentimental time of year. Share personal stories and family traditions, what your kids are begging you for this year, and how you’ll be spending your holidays. People are curious by nature, and personal details give them an opportunity to remember you just a little more.
So early! I’ve talked before about how people need to connect with or see you an average of seven times before making a buying decision. When it comes to the holidays, people tend to buy a little more impulsively… however, there’s a LOT of competition! Stay in the front of people’s mind and the top of their inboxes early on when the competition is lower. Have a new offer, a sale, new product, or announcement? Start teasing the news weeks ahead, even if you don’t know all the details yet. Talk about it on all your channels. Countdown to your announcement. Then, let them know it’s a limited time frame, and remind them when it’s ending. You don’t want anyone to miss out!
Keep connecting with people you want to work with, but don’t expect every conversation to be a sale. Create a database chock full of people you want to stay in contact with, work with in the future, or build connections with. Send them a personal holiday card and ask how their season (and business, if applicable) is going. Most of our businesses boil down to serving people. It happens through sales and services, but our hearts are in it for the people. Make genuine connections, and you’ll find that people remember you weeks, months, or even years later when they or a friend are looking for your services.
Remember this holiday season to plan ahead, and take some time to relax with your family and be thankful. Get those posts and emails preplanned now, and you’ll be thanking yourself in December when you have down time, and your business isn’t skipping a beat!