Holidays are tough on entrepreneurs. If you want any time off with their families, you have to start preparing weeks ahead of time so the business doesn’t take a hit. It’s usually a busy season for sales and holiday gifts, help is short-handed, and customer deadlines are looming. Here are a few easy ways you can help your small business friends (and each other) out!
- SHARE THEIR POSTS!
Social media visibility is based on algorithms. Instagram and Facebook show your posts to a handful of people first, and then if they start sharing and interacting, the posts show up on more people’s newsfeeds. Giving them a like, comment, or share is one easy way to support their business.
- WORKED WITH THEM BEFORE? WRITE A TESTIMONIAL.
Reviews are incredibly powerful ways for small businesses to show off their hard-earned, positive customer experience, and show others how wonderful it is to work with them.
- REFER YOUR FRIENDS AND FAMILY.
Hear someone looking for a baker, photographer, designer, etc, and know a great one? Mention them! Most of our clients come from word of mouth. Plus, we do a little happy dance every time you send someone our way. Okay, maybe it’s more of a little shoulder shimmy, but still–there’s a real person behind the business who’s so thrilled you thought of us!
- SEND THEM AN ENCOURAGING MESSAGE.
Sometimes it can get really lonely and discouraging burning the midnight oil. After our families have laid down to sleep, we’re up tweaking our website, fulfilling orders, writing our social media plans. A sweet note from a friend is so uplifting! You’d be surprised what a difference you can make in someone’s day by just thinking of them.
It doesn’t cost a thing to support your friends, and trust me they need it! The holidays are upon us, and it’s both wonderful and stressful at the same time. We need your shares, mentions, reviews, and kind messages. It lifts our spirits!