May 28, 2020

Professional photography is an investment, there is no doubt about it. But, in my opinion there are some very clear reasons why, especially in the food industry, you want to seriously consider adding this to your budget. Whether it is a one-time branding shoot or a consistent social media investment you will really set yourself apart with professional images.

  1. Style. To ensure the style of your images matches the style of your products and services. You want people to anticipate exactly what you have to offer. If you are an Italian restaurant and you have a brown picture of mushroom risotto (which lets be honest, it looks brown so that is a tough shot!) but if you don’t put effort and energy into your images then you are going get out of it what you put in. This ultimately equates to charging less, because you are not bringing in the type of clientele you desire. I also just have to add here, quality headshots that have consistency. Your Chef and your staff should be showcased in style! You want to put them in the best light possible because they are the ones who represent you every day. Putting up iPhone selfies and random black and white photos take away from the professionalism you want and expect from them.
  2. Consistency. If you have a killer photoshoot for your website done and then your social media feed is a mess or filled with dark, unappealing photos, you do not have a consistent brand. Consistency is vital to how we all do business and maintaining that can make or break you in the long run.
  3. The YUM Factor! This is what I call the drizzle of chocolate fudge or the steam coming off a burger. The YUM Factor can be memorialized in still imagery even better than video. It is that “money shot” that makes you have to have that piece of cake now and it is rare to really create and capture that with a cell phone or on the fly coming off the line. The YUM Factor needs a mindful setting and the care and consideration of someone who understands what your food is trying to communicate.


Are you a Culinary Creative? Shoot me an email and let’s chat about your branding now that things are opening back up!

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