Do You Really Need Culinary Brand Photography? - Amanda Richardson Photography

Do You Really Need Culinary Brand Photography?

February 18, 2020


Last week I told you about why it is important to work with someone as equally passionate about your business as you are. Today I want to talk about when is the right time to take the plunge into professional photography and when you should hold off.

Here are a few questions I will ask:

  1. How long have you been in business?

    If you have been in business for less than a year, has anyone paid you for your services yet? Seriously, sometimes it takes that long to get someone to pay you and that’s not a bad thing. But I have learned the hard way over the years that you need to plan every penny you spend in the beginning and work to get a return on every investment you make. I am here to tell you, professional brand photography is not going to give you the return you need right away in the beginning stages of your business.

  2. If you have an established business, do you have a niche?

    A brand is all about focus. Focus is a necessity especially in the overly saturated world of culinary arts. If you are struggling to find a niche in your industry then I am first going to talk to you about what you want that niche to be. If we don’t have a clear focus during your photoshoot then you are not going to get enough out of your shoot to make the images (as good as they are!) work for you. You need to know what you are building upon in order to get the return you need on quality professional photos. This is why I also offer brand coaching with The Branded Chef Experience which is designed to flush out your niche and then build on it with professional images.

  3. You have an established brand and now you are rebranding. Are you making a huge shift?

    If you are making a huge shift in your target market or your brand identity you definitely want to budget for professional photography. Here I am going to encourage you not to wait too long! Timing is everything in so much of life. When you are rebranding it is important to get those new images to match your new brand with the launch! Unlike when you are starting out, launching with imperfect photos is acceptable, when you are established and then rebrand, you are trying to elevate yourself and your business. With new content comes new quality images.

I try to be as honest as I can with my clients and the best piece of advice I can offer is to budget for professional photography because you generally do have time. There is a ramping up period for any business and if you are serious about what you are creating then you want to invest in yourself, just make sure it is the right time so that you can make the most of quality results.

Are you ready to find out if you are ready for professional photography? Find a time that works best for you below and lets chat!

Our Branding Experience is where you can learn the most about your culinary niche and then take action by pairing your brand with quality imagery! We changed all our branding collections to include complimentary Brand Coaching!

If you would like to learn more, please inquire at or fill out the Inquiry form on our website.