When I first started out years ago, I was a Personal Chef. Although, at the time, I didn’t give myself that title, it turns out that is exactly what I was. I began by preparing allergy-friendly meals (this was before the days gluten free was in every grocery store) mostly for children and busy families. I didn’t have a commercial kitchen yet and I would work all hours of the day and night, taking as many orders as possible.
It wasn’t until my mom came over one afternoon to visit and accidentally became my assistant for the day. I realized then how much assistance could change my life both at work and at home. Of course I didn’t hire anyone over night, but it shined a light on how I could make life easier for myself.
Initially though, I felt like I shouldn’t have any kind of help. After all it is called “Personal Chef”. Doesn’t that mean I am supposed to personally do everything for my client? Absolutely not.
If you are feeling this way right now, I am here to provide the permission you seek. You deserve help and it’s okay to need it. If you intend to create a scalable business you have to get to the point where you are able to outsource, delegate and lead.
It feels like we are expected to do it all, especially as a professional Chef. Not sure why that is, and it could just be me, but I felt for so long like getting assistance would diminish the quality of my products or my clients would judge me for not doing it all myself.
What I found out was that the quality of my products, customer service and overall brand image actually improved drastically once I found the courage to hire and expand.
If you are an entrepreneur of any kind this information should not come as a surprise. However, business coaches in general do not quite have their finger on the pulse of the culinary world. It is a unique dynamic with many moving parts. Please know that you are not alone, even though it feels that way so much of the time!
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